Andy Sernovitz, 16 year veteran of interactive marketing, joined us today on the Online Success Institute to share tips from his recent book, “Word of Mouth Marketing – How Smart Companies Get People Talking”.

Andy will be joining us for the 3^rd year at eBay Live:

Thursday, June 14 – 12:30pm in room 205A for “Word of Mouth Marketing; Beyond the Grilled Cheese Madonna”

Follow him down to the bookstore afterward for his book signing.

Today we learned:

• The Four rules of Word Of Mouth Marketing
• How consumers are the ones in control - not you
• The Word of Mouth Marketing Manifesto – (Seth Godin says this page alone is worth the price of the book) – page 59
• What the Five t’s are and how to capitalize on using them to drive profits to your business

Listen to the podcast below to discover answers to these questions and more.

Website we mentioned during the interview:

Purchase the Word of Mouth Marketing book

Learn more about the book

Gas Pedal

to listen to this podcast click here

Tags: eBay Live Success Week Podcasts 2007, ASK, Podcasts //