Tips on picking your eBay Live 2007 classes

Ebay live logo 2

Deciding on Classes

 

Ok, so the most important thing to realize…ok, the two most important things to realize…

1.  All of the class slide presentations at eBay Live are on the CD you get upon check-in – woohoo

2.  If you miss a class, can’t get to a class, the class is full and you couldn’t get in, or you were out too late the night before (Michael…) and slept in….then amazingly we can cover it at OSI when you get back home…deal?

 

So I was going to go through and tell you all of the classes that were a ‘must’…but this year almost all of them are fabulous…you aren’t going to go wrong with throwing darts at the class schedules to help you pick.

Speaking of…here are the 3 days of classes:

http://pages.ebay.com/ebaylive/pdf/day1_agenda.pdf

http://pages.ebay.com/ebaylive/pdf/day2_agenda.pdf

http://pages.ebay.com/ebaylive/pdf/day3_agenda.pdf

 

Print these out…yes, you’ll get another copy at Live…but you want to have somewhat of an idea of what classes interest you. 

 

Now, eBay has a few staffed areas around the convention center that can help you decide on classes if you get stuck.  The staff is from eBay’s educational department, eBay Education Specialist, and a few eBay U instructors thrown in for the heck of it.  You will see the desks on Level 1 and Level 2.

 

There are some things to consider in picking your classes:

  • Pick for your Business Situation – all of the classes are color-coded
  • Take the PowerSeller Recommended Classes – even if you aren’t a PS yet, take these great classes.  The only ones you can’t take have a ‘*’ next to them.
  • If you can take a sourcing class, DO! – my good friends at WorldWideBrands have been tapped again to present their ‘sell-out’ sourcing classes…get there early!
  • Take ALL of Cliff Ennico’s classes – not sure when his classes are (he’s been in Spain – lol)…but stop by one of the Education Booths and ask – SO well worth it.
  • And, don’t forget…

Q: How can I get a special-edition Education Pin?

A: That’s easy! After you register, be sure to use our online Agenda Builder. This will help you plan your schedule at eBay Live! so you can make the most of your time. When you’re done, print out your agenda and bring it to eBay Live! 2007. Once you arrive at the Boston Convention & Exhibition Center and collect all of your registration materials, find an Education Consultant on Levels 1 & 2. Show your printed agenda to an Education Consultant and they can give you a pin. But hurry, because supplies are limited!

 

Here is my recommended list - almost all of these will be sold out classes – get there early to get a seat!  (I get teased about my eBay Live classes all the time…’Janelle’s classes are so hot that the Fire Marshall has to come – true story!):

 

Day 1

 

8-9am – eBay Live Orientation – I always love the ‘start’ of eBay Live

 

10-11:30am – eBay Stores 101 – have a Store?  Don’t have a Store – this a MUST TAKE class for you.  (and not just because I am teaching it either – lol).  This class is always packed…make sure you get there early.

 

12:30 – 2pm – Andy Sernovitz “Word of Mouth Marketing: Beyond the Grilled Cheese Madonna”  This phenomenal event will fill this room SO fast – get to this one super early.  Stay after for Andy’s booksigning (how cool!!) – probably will be down by the eBay Live Store

 

3-4:30pm – Seth Godin (woohoo!) Flipping the Funnel and the Best in the World… How to Break Through at eBay – definitely get to this one super early!!  He has a booksigning right afterwards.

 

3-4:30pm – if you can’t get into Seth’s presentation…Go Global Lab – another one that ‘sells out’…get here early

 

6pm - Keynote Address with Meg Whitman, eBay President and CEO – probably one of my favoritest parts of every eBay Live – there will be some fun surprises for this one!!

 

Day 2

 

9-10:30am – Best Stores Practices

 

11:30 – Noon – Book Signing with ME!  But this year I’m not signing any body parts…just so we are clear – LOL

 

2-3:30 – Turbo Lister Lab – we always have so much fun in this class…but it does ‘sell out’ each year

 

4:30 – 6pm – eBay Stores 101 – in case you couldn’t make the first one

 

 

Day 3

 

9-10:30am – John Jantsch- Inside Your Marketing Mind—How to Use

Marketing to Propel Your Business & Your Life – HOT class…will sell out.
John will be doing a book signing right afterwards for his amazing book, “Duct Tape Marketing”.

 

11-Noon - TOWN HALL MEETING

 

11-1pm – Education Center – Satellite B – this will be a fun one.  Wonder how many of you have made it this far.  I have to be at Satellite B, on the 2nd floor, helping people pick classes for 2 hours.  NO ONE is going to show up…it is ½ way through the final day of eBay Live.  So I have decided to have open Office Hours between 11-1.  We can talk about anything – the classes you have taken, questions you have, information about your business…anything you would like.  Just show up and I’ll take it from there!

 

6:30 – 9pm – Closing Gala with Kool and the Gang

One Response to “Tips on picking your eBay Live 2007 classes”

  1. Janelle and I corresponded over the last 24 hours, and she said it would be okay if I listed some information here about a workshop I am presenting on Saturday afternoon, June 16, from 3:00 p.m. - 4:30 p.m. at eBay Live!

    If you are interested in learning more about Blogging and how it can help your business on eBay, consider attending my session, “Blog to Boost Your Business on eBay.” A full description is below. In the meantime, if anyone would like to talk with me before or after eBay Live!, please feel free to email me at either mbelicove at doba dot com, or mikal at belicove.com.

    = = = = = = = = = = = =

    Saturday, June 16, 2007
    3:00 p.m. - 4:30 p.m. (Ballroom 205-A/B/&C)

    Blog to Boost Your Business on eBay

    To remain competitive on eBay, you need to do much more than simply list products at low prices. With comparison-shopping tools and specialty retail websites readily available, there’s always someone who’s selling the same item for less. To compete, you must choose a niche market, position yourself as a passionate expert or aficionado, and instill in prospective customers a sense of community and trust.

    Blogging is the perfect tool to achieve all of those goals, build a loyal customer base, and boost your bottom line. Blogging provides you with an marketing medium like no other—a stage on which you can demonstrate your passion for products and commitment to your customers. It fosters the development of a virtual community that encourages visitors to interact and improves the your credibility.

    In the “Blog to Boost Your Business on eBay” seminar, you learn how to implement a blog in your marketing programs.

    Here, you discover how to:

    - Establish credibility as an expert in your consumers’ eyes
    - Enhance visibility and expand a loyal consumer base
    - Establish an emotional connection with existing and prospective customers
    - Boost enthusiasm for your products
    - Capitalize on opportunities to promote your blog
    - Steer visitors from your blog to your eBay listings and eBay Store
    - Clone your blog in other locales for maximum visibility

    Without a blog, small to medium size online retailers remain nameless, faceless sellers clamoring for shoppers’ and buyers’ attention and money. After attending this session, eBay sellers will be able to add the personal touch that’s missing from a majority of buyer-seller transactions, boost their credibility, and give themselves the competitive edge they need to take their eBay business to the next level.

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