Andy Sernovitz, 16 year veteran of interactive marketing, joined us today on the Online Success Institute to share tips from his recent book, “Word of Mouth Marketing – How Smart Companies Get People Talking”.

Andy will be joining us for the 3^rd year at eBay Live:

Thursday, June 14 – 12:30pm in room 205A for “Word of Mouth Marketing; Beyond the Grilled Cheese Madonna”

Follow him down to the bookstore afterward for his book signing.

Today we learned:

• The Four rules of Word Of Mouth Marketing
• How consumers are the ones in control - not you
• The Word of Mouth Marketing Manifesto – (Seth Godin says this page alone is worth the price of the book) – page 59
• What the Five t’s are and how to capitalize on using them to drive profits to your business

Listen to the podcast below to discover answers to these questions and more.

Website we mentioned during the interview:

Purchase the Word of Mouth Marketing book

Learn more about the book

Gas Pedal

to listen to this podcast click here

Tags: eBay Live Success Week Podcasts 2007, ASK, Podcasts by Janelle
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I think John Jantsch rocks. 

Now, don’t get me wrong…I love all of the people & books out there who get you thinking outside the box.  But John is one of the rare people who can actually give you step-by-step instructions on how to build a successful business through marketing.  And more importantly – make it easy, simple, fun and very effective!  As his book puts it:

“…good, incredibly, smart, amazingly practical and immensely sticky stuff - that you can put to use immediately!”

Fabulous interview today – we learned:

• Steps to identifying your ideal client (I am not sure how anyone is successful in business without this step)
• Learning how, even if you sell what everyone else does, to be different
• Why price usually doesn’t matter to your buyers and how you can change their minds if it is
• How to use a Talking Logo (my favorite for eBay Live) – page 33
• What to ‘Shoot Your Designer’ for – page 83
• Why the work you are currently doing is actually COSTING you money, not making you money
• and we learned how to get a FREE 30 minute marketing coaching session!

You can learn too by listening to the podcast below.

Remember, John is joining us at eBay Live this year!  Get there early!!

Saturday, June 16^th, 9am – Room 253a – “Inside Your Marketing Mind – How to Use Marketing to Propel Your business & Your Life.”

Afterward, join him at the eBay Live bookstore where he will be signing copies of his powerful book, “Duct Tape Marketing”

Websites we mentioned during the podcast:

• Purchase the Duct Tape Marketing Book
• Duct Tape Marketing Website
• Duct Tape Marketing Blog
• The Duct Tape Marketing System – A step-by-step self guided road map for creating the ultimate small business marketing system. Follow the steps, forms, and examples in 16 workbooks and 12 audio CDs and you can create a powerful marketing plan that brings stunning marketing results.7 Day Google Analytics Mini-Course (FREE)
• eBay Interview John Jantsch did with me
• eBay Podcast John Jantsch did with me
• Wordpress - blogging software
• My Wordpress Designer – Zach Blank (wordpress guru, including set-up, automation, and search engine marketing…did I mention he is fast and inexpensive!!)
• Typepad – blogging software – 30 day Free trial
• Instant Publicity Kit
• Twitter
• Blog Lightening 

to listen to this podcast click here

Tags: eBay Live Success Week Podcasts 2007, ASK, Podcasts by Janelle
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Meet our recent Success eBay PowerSeller Raymund Chua of Quality Radiant PEX Supplier.  He is a Gold PowerSeller and a wealth of information about how you can become successful!

With recommendations of ‘Start Small and Think Big’, he wowed our listeners with details including:

• the tools that helped make him successful
• what traits he thinks you need to be profitable
• what he thinks about dropshipping
• the one thing he would change in his eBay Store if he had to do it over again
• what his stumbling blocks were and how he overcame them

Listen to his answers to these questions and more in the podcast below.

Websites we talked about:

Quality Radiant PEX Supplier eBay Store

Selling Manager Pro

Terapeak – 30 day FREE trial

eBay Store

 “Better to have warm feet and a cool head, than have cold feet and a hot head!”

to listen to this podcast click here

Tags: eBay Live Success Week Podcasts 2007, ASK, Podcasts by Janelle
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We had SO much fun on OSI today with living eBay legend, Uncle Griff.  What great questions you guys asked!

Now, I know Griff is used to interviewing people on WSRadio.com, but we had SO much fun turning the tables on him today…with questions like:

• What do you enjoy most about eBay Live?
• What are the top tips you can give sellers about being successful?
• How do you keep your cool with some of those crazy questions on eBay Radio?
• What are the MUST sees for people going to eBay Live?
• What sets apart sellers who do okay on eBay from those who do great on eBay?

eBay Live Schedule:

You can catch Griff at quite a few places during eBay Live…but definitely he will be at:

Orientation – Thursday, 8am – 210A and 205A

Better Descriptions – Friday, 11:30am – 206A

BookSigning – Friday, 4:30pm – Bookstore

Remember, he hinted that you should definitely be at the KeyNote Speech on Thursday night at 6pm with Meg…he said especially the first hour…and bring something to video record…and put it up on YouTube!! (& perhaps I know what it is…and I would have to agree with him )

Griff also shared some fabulous, intricate, and hysterical tales about the start of eBay, eBay Live, Meg, Pierre, and much more.  Click below to listen to this amazing podcast with living eBay legend Jim “Uncle Griff” Griffith.

Websites we talked about:

Buy the eBay Bible

eBay

eBay Live

Uncle Griff

Uncle Griff’s Email Address

WorldWideBrands for Sourcing

WSRadio.com

eBay University

to listen to this podcast click here

Tags: eBay Live Success Week Podcasts 2007, eBay Live 2007 Secrets, Tips and Must Knows, ASK, Podcasts by Janelle
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“The sooner we view the web as a process, not a place, the quicker we will understand it.  Its two flows.  The flow of information and the flow of attention.”  – Seth Godin

I don’t know what was more cool today….that I got to interview THE Seth Godin or the fact that he gave OSI THE scoop on their amazing eBay Live $10,000 promotion!!

If you weren’t on the call today, wow..you missed an incredible mind changing hour.  My mind was racing with business ideas from Seth’s books before the call…& now I can’t stop thinking about where my ‘Dips’ are (besides my dating life – lol) and how I am going to be remarkable to push through the Dips.

We also got the info about Squidoo from the Head Squid himself.  The lenses on Squidoo are getting ranked on the first page of Google!!  (Up to 70% of traffic to their eBay Stores is now coming in from Squidoo!)  The smart eBayers are making multiple lenses to promote their niche, products, services and more.  Check out some of the OSI’ers lenses.

Don’t forget - eBay Live, Thursday, June 14th at 3pm in room 253a – see Seth Godin Live, In Person!  (with a book signing right afterwards).

Please visit Megan in Squidoo Booth #1132 to find out what my OSI listeners already know – How to win $10,000 in free advertising on Squidoo!!

Websites we talked about:

Purchase Seth’s Books including The Dip

Seth’s Blog

Become a Squidooer

Download the FREE Squidoo e-book

The $400 Car Wash I mentioned

Blog entry about what Seth learned from his first year of running Squidoo

The 3 step, $60 business plan

and when Seth talked about getting your customers to write lenses about you, the amazing Dinah (DOUA member and eBay Store PowerSeller) had already done this one and surprised me with it today: http://www.squidoo.com/DisabledOnlineUsersAssociationDisabledSuccesseBayers/

Thank you Dinah – what a blessing you are!

“If you’re losing the game, Change the Rules”

to listen to this podcast click here

Tags: eBay Live Success Week Podcasts 2007, ASK, Podcasts by Janelle
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