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Marlene Gavens of The Savvy Seller on the show tomorrow

In this Success Newsletter:

  • HOT – 30 day FREE eBay Store trial – GO NOW
  • This week’s classes – ‘Meet the Rock Star – Marlene of The Savvy Seller’ and ‘Automating Your Business with Turbo Lister 2.0’
  • New eBay Announcements  - eBay Live updates, Motors promotion, and My eBay in beta (again)

Hi

Wow – still recovering from eBay Live.  Details will be coming, including the tale of eBay security, the police and my brilliant viral marketing ideas – lol!  We had so much fun at Live – you can see quite a bit of it at www.SpotTheRockStars.com (HUGE thanks to Dany for getting these photos and videos up so quick!)  I LOVED meeting all of you and hearing your great success stories.  I couldn’t be more proud of how you are choosing success!!

I have some eBay announcement updates at the bottom of the newsletter that will fill you in on the specifics of Live – especially from the Keynote.  Now, more than ever, you will be rewarded for delighting those all important buyers.  eBay is offering 20% off your fvf for having 4.9 DSR’s – wow!  Don’t forget, one of the many benefits of joining the Online Success Institute’s site, OSI Rock Stars, is that you get DSR training on learning how to raise those all important ratings – especially the last one.  (In fact you get over 9 hours of training on DSR’s, feedback and other opportunities to profit from the eBay changes).

I can’t wait to tell you about our newest Rock Stars who just joined the site, as well as some incredible Success stories of our current Rock Stars – you won’t believe what they are up to now!  What an amazing group.  I am honored to have such success-minded Rock Stars on the site!  You can hear one of our fabulous Rock Stars tomorrow in fact – check out the classes for this week below…

With huge blessings and wishes of Success,

Janelle

 

Share the Success with friends – forward this onto them or tell them to get their own copy at www.TheBusinessSuccessKit.com

Remember, you can read previous Success newsletters in the OSI Rock Star newsletter archives at http://osirockstars.com/?cat=5

 

HOT – 30 day FREE eBay Store trial – GO NOW

 

I can’t believe eBay is offering this again AND it includes opening a Premium Store!  (Remember, this is for first time Store owners – not those of you who already know how powerful an eBay Store is!)

 

From eBay…

First-time subscribers will enjoy a 30-day free trial to a Basic or Premium eBay Store. If you’ve ever thought about opening an eBay Store, this is the perfect time. With an eBay Store you’ll be able to:

  • Have all your listings in one place, regardless of format
  • Attract and retain buyers with powerful, exclusive marketing tools
  • Establish your brand on eBay & customize your storefront
  • Benefit from dedicated, toll-free customer support.

Also, if you sign up at www.TheBusinessSuccessKit.com, you will receive 5 free Tips on profitably utilizing an eBay Store!

Open your eBay Store today!

Holiday Stores Banner


 

New Classes for this week on the Online Success Institute… 

Hey…get registered ASAP for this week’s classes – where else do you have all of the top experts, gurus, and instructors all in one place? All OSI Live classes are free to attend and instructions are included during the registration process for both the podcasts and the webinars. Podcasts will be heard through a phone line and the webinars will be heard through a phone line as well as seen on your computer live while we are showing you a ‘how to’ class.  Remember, you can either ask a question for our special guest or simply put “I Choose Success” in the question box. 

 

6/25/08, Wednesday at Noon pst/3pm estMeet the Rock Star – Boy our OSI Rock Stars sure made an impression at eBay Live!!  Come meet one of the amazing members of the Online Success Institute, Rock Star Marlene Gavens of The Savvy Seller.  Marlene is an eBay Education Specialist, blogger, squidooer, and much more!  I had a wonderful time with Marlene at Live  - can’t wait to learn more about this amazing eBay seller.  Get registered for this call at www.HelloRockStar.com

 

 

5/29/08, Thursday at Noon pst/3pm estAutomating your business with Turbo Lister - Join me as we walk through this powerful tool including: Set up, automation, listing features, and a secret squirrel button!

  
If you have a specific question about Turbo Lister, please put it in the box on the final registration page.

Save your spot at www.AskAboutTools.com

 

 

 

 

 
 

 

 

 Profitable Blogging

 

 

 

 

Get a free copy of Duct Tape Marketing from John Jantsch

Hi guys…heading into the final week before eBay Live and things are a tad hectic around here…lol.  We have something fabulous planned for our Rock Stars at eBay Live and even if you aren’t a Rock Star yet, stay tuned…YOU will definitely have a chance to join in the fun too.  Can’t spill the beans yet, but I can give you a hint…before eBay Live starts, Uncle Griff will know what YOU need to know!  I’m just saying…

 

Here are the latest Success headlines…

 

  • Jay Berkowitz interview – new date – Wednesday, June 11th at Noon pst/3pm est – www.AskJayBerkowitz.com to get registered.  If you have already registered, your call-in information will work and you do not need to register again (unless you thought of a new question to ask Jay!)

 

  • Get a free copy of one of my favoritest books – Duct Tape Marketing – attend John Jantsch’s webinar: “InfusionSoft & Duct Tape Marketing Reveal The Must-Know Secrets of Small Business Growth” and receive the release of the paperback version of Duct Tape Marketing.  Info at https://www1.gotomeeting.com/register/945297456

 

Flip video for eBay Live

 

  • How to BEAT the recession with eCommerce – hhmmm, wonder how many of our Rock Stars you can count in this video showcasing people who are Prospering in their e-commerce business – www.JanelleElms.com/wwb   They show you how to source the hot products and then where to sell them (no surprise, it’s not always on eBay!)

 

  • eBay Stores 30 day trial – I am SO hoping that ALL of you have an eBay Store by now.  Please tell me you do.  If for some possible reason you might not, NOW is the time to grab one…eBay is doing a special 30 day trial.  Get registered for your eBay Store now. (We will be adding more eBay Store training to the OSI Rock Star curriculum soon).

 

Holiday Stores Banner

 

 Go Daddy  $6.95 .com sale 468x60

 

  • GoDaddy $6.95 domains – not sure how much longer I get to offer this deal, so don’t dawdle on this one.  I am tempted to send out all of the domains I see – that you should own – that haven’t been purchased yet (my other favorite redhead is hopefully listening…yes you.).  Put the fear of your competitors owning them in you J.  Teasing…but it’s tempting to get you in gear.  Get your domains today at GoDaddy.  You can also learn how to forward them for the eBay Stores 75% referral credit at the Business Success Kit. 

Bluehost.com Web Hosting $6.95

 

  • Blogging – Our Rock Stars are rockin the Blogging classes – very impressed!!  And from the numerous emails I am receiving, they are seeing the $$ benefits $$ too!  WooHoo!  For those of you who are ready to move forward from a ‘free’ wordpress site to your own hosted one – where you have more opportunities for plug-ins and customization…I have found a site that was recommended by one of our Rock Stars (thanks Melanie) and I love it. It’s called BlueHost. I just put two more clients on it with their blog domains.  For as low as $6.95 a month, you can have your site hosted with all the bells and whistles it needs.  But here is the cool part.  You get:
    • Unlimited Hosting – yep, not joking
    • Unlimited Domains – host as many websites as you want on your $6.95 hosting
    •  Transfer – yeah!!
    • 2500 email accounts – perfect as you grow your tribe!!
    • And then of course, for you technical people, it has all the coding/security bells and whistles too (didn’t want you to think it was ‘cheap’ hosting just because of the low price).  SSH (Secure Shell), SSL, FTP, Stats, CGI, Ruby (RoR), Perl, PHP, MySQL, 2000/2002 Front Page Extensions
    • And 24/7 support

Now you see why I LOVE them!  Again, the company is called Blue Host and they rock (just not as much as you do!)

 

 

Profitable Blogging

 

 

 

Share the Success with friends – forward this onto them or tell them to get their own copy at www.TheBusinessSuccessKit.com

Remember, you can read previous Success newsletters in the OSI Rock Star newsletter archives at http://osirockstars.com/?cat=5

Blessings,

j

 

HUGE Squidoo Announcement for eBay Live

In this Success Newsletter:

  • How to prosper in our current recession - Success Education Announcement by Worldwide Brands – I would jump immediately, don’t even ask how high – lol
  • Announcement from Seth Godin – check out our Giant Squid Stephanie’s announcement below
  • HOT – GoDaddy domains are now $6.95 each – GO NOW
  • This week’s classes –Blogging, and Jay Berkowitz
  • HOT – 30 day FREE eBay store trial – GO NOW

We have not one but TWO huge news stories today – wow!  One of them was given as an exclusive during the Seth Godin interview yesterday by the marketing genius himself.  So if you were on the call, not only did Seth blow you away, but you also got to hear about their eBay Live contest!!  (Details below).

Are YOU ready to conquer this economy crisis we are in?  Our amazing friends at Worldwide Brands have spent quite a bit of time (and I have no doubt money) putting together a motivational and Success education series about helping you do just that…and it’s free.  I love having success partner like Rob Cowie and Chris Malta who understand how important the education part is of being a successful entrepreneur.  The videos are about how YOU can Prosper during these belt tightening times.  Our Rock Stars are doing it, and I know you can too!  I have seen this video series and was floored at how good it was (in fact I forgot to eat dinner because I was so sidetracked watching it – lol).    In fact, here is what one of Rock Stars had to say after watching a sneak preview of it:

“I was able to get a sneak peak at the World Wide Brands videos series and I was astounded by the content presented in them.  I have purchased video series online in the past for hundreds of dollars, from big name marketers, that didn’t come close to the amount of up-to-date, step-by-step and easily understandable content that these videos provide for FREE! 
 
Rob Cowie and Chris Malta explain why even in a bad economy, e-commerce is thriving and how you can be a part of it.  They break it down into easy to understand segments with the help of online professionals who are currently selling with great success.  Some names and faces, like our OSI Rock Star head rocker Janelle Elms, Skip McGrath and Steven Lindhorst are easily recognizable but they also have people most haven’t heard of selling in niches that are surprising to say the least.
 
I am recommending this video series to all my students, past and present.  Thanks World Wide Brands for making this available to us for free!
 
Watching the video makes me realize that I’m doing the right thing in wanting to move my business away from being a Realtor to online entrepreneur and educator. Now if only I could spell entrepreneur without always having to spell check it!! LOL”
 
Cheers,
 
Nina Kasper-White
Power Seller and
Education Specialist
   trained by
eBay
www.YourAuctionPartner.com

 

These videos are filled with great stories of other sellers (including some of our Rock Stars!  You’ll have to watch to see who is on there.), online sourcing/marketing tips, and definitely some amazing facts about how the economy is really affecting online sales and it’s free to receive!  You may even be surprised by what the Forrester Research firm found out about the real world economy vs the online economy! 

The first video is at www.JanelleElms.com/wwb and is good - only a bit over 6 minutes long – and is filled with those facts.  But if you are already aware that the real world economy is hurting and believe that selling online is the answer, then you can simply fill in the box to get access to the real Success videos – this series showcases many sellers who are prospering during these times and they tell you exactly HOW they are doing it.  Are YOU ready to Prosper during these times?  More details can be found below…

Don’t forget, if you are a Rock Star, to get registered for tomorrow’s Blogging Class – part 3 – Marketing and Tweaking!  I am SO excited.  And definitely save your spot for eBay Live featured speaker Jay Berkowitz – can’t wait to interview him on Friday.  One of our Rock Stars has seen him in person before and was floored by his amazing information on marketing your eBay business. 

And a huge congrats to the following people for winning a copy of Seth’s book, “Meatball Sundae” during the call yesterday (that was the coolest to talk with him!)

Here are the names of the winners for the books:

Melissa – www.infanttraveler.com

Mike – www.MyLifestyleRealtor.com

Rina – www.NicheMarketplace.com

Pam – http://comfycottage.com

Richard – www.WindmillTrading.com

MaryAnn – http://stores.ebay.com/GOODBUYSALLTHETIME

 

Share the Success with friends – forward this onto them or tell them to get their own copy at www.TheBusinessSuccessKit.com

Remember, you can read previous Success newsletters in the OSI Rock Star newsletter archives at http://osirockstars.com/?cat=5

Profitable Blogging

 

How to prosper in our current recession - Success Education Announcement by Worldwide Brands – I would jump immediately, don’t even ask how high – lol

 

Do you want to:

  • Make more money?
  • Have more independence?
  • Reduce your risk selling online?
  • Be able to make wise choices about what to sell?

 

Head over to www.JanelleElms.com/wwb right now and get access to a powerful series of videos as well as additional learning opportunities with Worldwide Brands online community.

 

Do you want to be given:

  • 5 Make More Money videos?
  • Interviews with over 20 online experts
  • Access to the online retail industry blog

 

My Rock Stars who are WWB members have been dying to share these with others because they are so powerful – as I told Colette from Worldwide Brands, I have had to take down a few posts on the Rock Stars discussion boards already because they are so excited about these new educational videos!  LOL.

 

Do you want to know:

What products are not only selling right now, but making money?

What tools the top sellers are using to increase their business during these times?

How to reduce your advertising budget and increase sales at the same time?

 

 

Below is the official ‘press release’ from Worldwide Brands’…but I’m not sure what you are doing still reading.  Do you have 12 seconds and ZERO money?  That’s all the time it will take for you to own this series of videos that can recession proof your world!  Head over to www.JanelleElms.com/wwb now for the start of Prospering during our current recession.  (rumor has it, that for those of you who sign up now, there are more surprises coming to help you with your Success!!  Eeks!  Can’t wait.)

 

It’s official…

 

We’re knee deep in a recession.

 

The job market is shaky.  The mortgage meltdown is causing thousands of people to lose their homes.  Gas prices are insane and continue to creep up.

 

Turn on the news and you’ll hear about it all day.

 

But hidden in all of the ‘ doom and gloom ‘ is something that few people are talking about.  Even though we’re in the middle of a recession, a lot of savvy eBiz owners have not only survived this economic downturn, they thrived in it.

 

How did they do it?

 

Well, that’s exactly what you’re going to discover in a series of FREE videos, audio interviews and special reports in the upcoming weeks.

 

www.JanelleElms.com/wwb

 

A few weeks ago, a company that I have a lot of respect for, Worldwide Brands, sent out a survey to their customer list and asked what their main concerns were.

 

Almost 75% of them said they were worried about how the recession will affect their business.

 

So, Worldwide Brands went to work and created videos, audios, and tutorials to show their customers what they needed to do to grow their online business in troubled times.

 

Initially, this content was only available to their customers, but for the next few days you can get access to it for free.

 

You’ll get case studies, free tutorials, audio interviews, and free videos showing you exactly what you need to do to take your online business to the next level no matter what the economy looks like.

 

Click here to watch the first video and sign up for their in-depth video series.

 

www.JanelleElms.com/wwb

 

 

Trust me when I say this, they can easily charge a lot of money for this information.

Worldwide Brands is the world’s largest provider of wholesalers and drop ship companies pre-qualified to work with small business owners.

 

They know what they’re talking about and this is insider information you can’t get anywhere else.

 

So sign up to get all of this valuable content for free, before it’s gone:

 

www.JanelleElms.com/wwb

 

 

Thanks and I’ll talk to you soon.

 

P.S. - If you have more questions and comments after you watch the videos, you can drop them a line on the blog.  They’ll be watching the blog to answer questions and get more ideas for upcoming videos.  How cool is that?  Check it out at: www.JanelleElms.com/wwb

 

 

Flip video for eBay Live
 

 

The Squidoo-eBay 10 Day Challenge is about to begin!
 

 

Our Giant Squid Stephanie was specially chosen by Seth and Megan of Squidoo to be the ultimate hostess of this very cool challenge for eBay Live.  HUGE congrats Stephanie – we are very proud to have you at Rock Stars!  Here is info about the challenge:

 

eBay sellers have been exploring how to use Squidoo to showcase their eBay stores, their best selling items, and their eBay business in general as a way of driving more off-eBay traffic to their listings. Creating a Squidoo lens for your eBay store is like building a second front door to your business. If 1 lens can do that – think what 10 can do for you!
 
Your Task: Make 1 lens a day, spotlighting just 1 item or theme of items you have for sale, for 10 days.
 
The challenge runs from June 4th through June 17th (We’ll give you the weekends off!)
By no later than 10pm EST on June 17th – email your list of 10 fabulous lenses to ebayaward@squidoo.com. If you finish early, feel free to email the list earlier if you’d like or email them as you finish them! All lenses will be reviewed by Katiyana, our Squidoo Challenge Organizer, and 10 finalists selected. This list of elite lenses will be passed on to the Giant Squid Organizers who will vote for the most Squidalicious lens of them all and they will be declared the winner of the Challenge and get all the fabulous prizes.
 
Wait, did I say prizes? Why yes I did!
 
The prizes include:
—A free ipod
—The lucky winner also gets one of their eBay lenses showcased as the Squidoo Lens of the Day on June 19 (The first day of eBay live)
—And gets featured as a case study in Seth Godin’s talk at eBay Live!
 
Find out all the details and get motivated by Seth himself by visiting the official Squidoo-eBay Challenge lens at
http://www.squidoo.com/squidoo-ebay-challenge.
 
Don’t forget – you have until 10pm EST on June 17th to send me your list of lenses showcasing your love of eBay!!
 
“Squidoo has become a valuable part of my online business.  Not only am I able to drive traffic to my eBay store through multiple Squidoo lenses, I’m also able to make money off of the sales of other eBay sellers through affiliate marketing, and by selling books on Amazon.   Every eBay seller should be using Squidoo to help advertise their eBay business - either by building lenses themselves, or hiring a lens building service to do it for you.”

Giant Squid Stephanie of Katiyana’s Collectibles
 

Do you need a little help getting started? Go to http://www.squidbids.com and let Squidoo help you build a colorful, interactive lens about your eBay business!!

 

 

HOT – GoDaddy domains are now $6.95 each – GO NOW

 

I just did a sporadic check of some of YOUR domains – and you definitely need to read this! There are still quite a few of you who either don’t have outside domains or haven’t purchased your misspellings.  If you don’t, then your competitor will.  I learned the hard way…when I purchased www.JanelleElms.com I didn’t even think about the other URL’s I should own – like www.Janellelms.com (without the ‘e’).  Why would I think about it – Janelle Elms is unique.  Well a company out of California who specializes in ‘cybersquatting’ immediately saw the potential of a redirect off of this popular search name.  Dang.  I don’t even want to think about how much business I have lost out on by not knowing about buying additional domains at that time.  Under the Anti-Cybersquatting Consumer Protection Act of 1999, US victims can sue in federal court for both the domain name and monetary damages.  However…the cost to fight it usually far outweighs the return.  It costs $1200 JUST to file for domain name arbitration – not to mention the lawyer fees.  It would be cheap insurance to just pay $6.95 a year to protect your valuable business investment, don’t you think?  Microsoft just went after some of their cybersquatters and have so far recovered over $1.1 million in illegal redirects from over 2000 infringing websites – eeks!  EVEN if you don’t do anything with it, at least buy it now so someone else can’t.

 

Do you want eBay to pay YOU to own an eBay Store?

Are you ready to stop giving eBay money and start keeping it in your own pockets?

Then grab your www domain today at GoDaddy while the prices are so low!  Use the link here or in the banner to get your $6.95 price.

Go get an outside domain at GoDaddy and have it redirect back into your eBay Store.  If your eBay Store’s name is Pink Poodle Purses – than grab www.PinkPoodlePurses.com (don’t forget to grab common misspellings too – otherwise your competition just might!).  If your eBay Store’s name is Bobs amazing cartoon books, then grab www.BobsAmazingCartoonBooks.com (you might want to see if www.AmazingCartoonBooks.com is available too!)

eBay refunds you 75% off your FVF’s for Store sales that come from outside of eBay.  For those of you who have signed up at www.TheBusinessSuccessKit.com, you know you receive a BONUS day where we walk you through how to do just that – it’s easy.  Why are still reading this and giving your money to eBay?  Head over to GoDaddy right now and start claiming the money that is yours!    

 

 

 Go Daddy  $6.95 .com sale 468x60

 

New Classes for this week…

 

Hey…get registered ASAP for this week’s classes. All OSI Live classes are fr-ee to attend and instructions are included during the registration process for both the podcasts and the webinars. Remember, you can either ask a question for our special guest or simply put “I Choose Success” in the question box.

 

 

6/4/08, Wednesday at Noon pst/3pm est – A Rock Star Exclusive - A 3-part series about blogs.

Part 1 took you from easily starting a blog, customizing it and putting up your first post. http://osirockstars.com/?p=535

Part 2 shows you how to evaluate your blog for Success - add widgets, handle comments, etc. http://osirockstars.com/?p=543

Part 3 will be about how to set your blog up for SEO Success as well as using it in marketing your eBay business.

Ask your questions in the box during registration at http://osirockstars.com/topic.php?id=416&replies=1

 

 

6/6/08, Friday at Noon pst/3pm est – THE Jay Berkowitz - Web 2.0 - Discover The Top Ten Online Strategies To Market Your Store, Yourself & Your Company

 

Jay Berkowitz is a small business internet consultant with more than 20 years of marketing experience. He has been behind the marketing for Fortune 500 brands: McDonald’s and Coca-Cola, developed online and offline strategies for AT&T, Sprint, and managed the marketing department for leading health and fitness website eDiets.com.  Mr. Berkowitz is the CEO of Ten Golden Rules, a B2B internet marketing agency based in Boca Raton, Florida, specializing in internet advertising and marketing consulting services. 

Jay will be a featured speaker at eBay Live this year.  Make sure you are in room #W375B on Friday, June 20th, 2008 at 10:30am.  At 12:30, join Jay in the eBay bookstore for his book signing!

 

Save your seat on this call by following registration instructions below.

 

You can find out more about these classes, as well as register at: www.osiRockStars.com (scroll to the bottom of that webpage for upcoming classes, details and registration information).

 

 


Holiday Stores Banner

 

HOT – 30 day FREE eBay Store trial – GO NOW

 

I can’t believe they are offering this again AND it includes opening a Premium Store!  (Remember, this is for first time Store owners – not those of you who already know how powerful an eBay Store is!)

 

From eBay…

First-time subscribers will enjoy a 30-day free trial to a Basic or Premium eBay Store. If you’ve ever thought about opening an eBay Store, this is the perfect time. With an eBay Store you’ll be able to:

  • Have all your listings in one place, regardless of format
  • Attract and retain buyers with powerful, exclusive marketing tools
  • Establish your brand on eBay & customize your storefront
  • Benefit from dedicated, toll-free customer support.

Also, if you sign up at www.TheBusinessSuccessKit.com, you will receive 5 free Tips on profitably utilizing an eBay Store!

Open your eBay Store today!

 

 

Blessings,

j

 

 


 

YES! We have eBay Live speakers, Seth Godin and Jay Berkowitz!

In this Success Newsletter:

  • Want to profit from online marketing? – Then THIS is how you blog
  • Updated USPS price sheets – for both domestic and international shipping
  • Online Digital Photography Class
  • HOT – GoDaddy domains are now $6.95 each – GO NOW
  • Next week’s classes – Seth Godin, Blogging, and Jay Berkowitz
  • HOT – 30 day FREE eBay store trial – GO NOW
  • New discussion topics on Rock Stars – website design, giving back, social marketing, why MySpace is redflagging accounts, domain purchases, tools and more…

“All men dream but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity; but the dreamers of the day are dangerous men, for they may act their dream with open eyes to make it possible.”
T.E. Lawrence

Wanted to get this newsletter out to you a bit early this week as the press releases are breaking tomorrow and I wanted YOU to have a head start at getting registered for our amazing live classes next week…We have THE Seth Godin on Monday, exclusive RS Blog marketing training on Wednesday, and Jay Berkowitz on Friday – what an amazing week!  I have to tell you that both Seth and Jay are two of the nicest guys I have met in this industry.  Yes they are giants in the world of Web 2.0 and online marketing.  Yes they are geniuses at creating a world of Success for you.  And Yes, I won’t sleep the night before interviewing them – lol.  But they are also truly just cool human beings.  I am thrilled and honored to be able to bring these two incredible entrepreneurs to you.  Ask really good questions during registration and you might hear YOURS read live on the air to these two groundbreaking gurus! (details below).

Share the Success with friends – forward this onto them or tell them to get their own copy at www.TheBusinessSuccessKit.com

Remember, you can read previous Success newsletters in the OSI Rock Star newsletter archives at http://osirockstars.com/?cat=5

Alter%20Wiener%20Banner%2072

Want to profit from online marketing? – Then THIS is how you blog

Do YOU want to increase your sales by 400%?

Two of our incredible Rock Stars – Bryan and Nathan of Flightline Fabrications have been taking our exclusive Rock Star blogging training class and have created an amazing blog.  While most people think that a blog isn’t important in their business, or is a way to talk about themselves, or is perhaps something to write in once in a while, Bryan and Nathan have already grasped the true power of this amazing online marketing tool for their business. 

Most of you have heard me tell the “You can’t sell Tiffany diamonds in a Walmart’ story where it’s not about the money you are asking, it is about the experience you are offering.  And Flightline Fabrications has done just that with their blog.  Here are some key points:

·        They have brought in consistency of branding from their website and their eBay store into their blog

·        They sell mainly military plane stickers in their business – and that is what they write about on their blog…NOT about the stickers, but about the experience surrounding their product - planes, and military, and history, and book reviews.

·        They have created a Living History Project where they interview key figures from the WWII time period and allow you to see and hear these incredible people.

·        They link to some products that are not theirs but that they believe would interest their reader

·        And then once in awhile they mention a sticker from their eBay Store. 

BookcoverThe first person Bryan and Nathan chose to interview for their Living History Project experience is Alter Wiener – a WWII Holocaust survivor.  I remember talking to Bryan right after he returned from the interview and he was in awe and blown away by the experience…now he is sharing it with you on his blog.  You can watch Part 1 of this very powerful interview at http://flightlinefabrications.com/blog/ .  It is by far the most moving thing I have listened to in quite a while – you don’t want it to end (and I have already begged Bryan to get Part 2 up – lol).  Alter was asked, and made to promise, to write a book about his experiences…and he titled it, “From a name to a number”…I can’t wait for mine to arrive.  You can get your copy at any major bookstore, but Flightline Fabrications will get you an autographed copy personally from Alter.  WOW, if my Dad wasn’t an angel now, I would be getting him a copy for Father’s Day.

(and fyi…you can choose media mail shipping as a cheaper option during the checkout process.)

Now…does writing a blog, videotaping an interview, and running back and forth to a different city to get books autographed make Flightline Fabrications money?  Not on the surface it doesn’t.  But they are creating an experience where their qualified readers are going to want to purchase what they are selling after reading/viewing the experience.  While at Disneyland you just HAVE to have the hat with the Goofy ears on it…are you really ever going to wear that hat again?  No, but during the experience you want to be a part of it.  When you attend a seminar with a speaker that blew you away, what are they selling in the back of the room after that experience?  Their products.  You want to continue the experience…you want to be a part of it.  When you read a review of the latest gadget on Popgadget, why do you think there is usually a link there that takes you to buy whatever they were just gushing about?  You have just shared in someone else’s experience and now want to experience it yourself.

Many of our Rock Stars are now creating powerful ‘experience’ blogs that are paying off nicely in their profits just like Bryan and Nathan.  We just heard from Janieruth about an item she put up on eBay and got $100 more for it than another one in worse condition that had just sold.  Her secret?  She utilized her blog to create an experience around it.

Mary wrote a blog post about her experience of reading a book.  She received an email from the authors thanking her and asking if she would like to give away a copy of their book!  Now she has 100’s of hits on her brand new blog and is promoting her eBay business!

What experience are you going to create for your customers today so they can’t wait to spend their money with you?

(Excellent job Rock Stars – your blogs are looking amazing – can’t wait for our advanced training this next Wednesday!) 

Profitable Blogging

 

Updated USPS price sheets – for both domestic and international shipping

Sorry about that – with everything going on this year with Live, I barely helped you out at all with the new USPS prices.  Hopefully you took the time to attend one of Endicia’s fabulous webinars about the price increase and changes.  I did, however, track down the pdf’s of the new pricing for you.  Here you go:

·        Domestic prices and fees for the USPS - http://www.usps.com/prices/_pdf/ratesandfees.pdf

·        International prices and fees for the USPS - http://www.usps.com/prices/_pdf/ratesandfees.pdf

 

Flip video for eBay Live

 

Online Digital Photography Class

Received this email from our very own Newsweek photo credited Rock Star, Cindy Shebley!!  She is an incredible teacher and I love that you can take this class in the comfort of your own home (and pj’s!).  Here is the great info:

 

Just a quick update. The next online digital camera class is forming. I would love to have you join us.

 

Here are the details:

 

Take this class without leaving the comfort of your home.

Taught by Cindy Shebley

Dial in and watch your computer monitor.

When: June 3 & 10

Time: 3:00 - 5:00 Pacific Time (6:00 -8:00 pm eastern)

Cost: $45.00 (plus the cost of the phone call)

 

I’ll provide the information necessary to produce great photos and walk you through step-by-step how to use your digital camera.

 

During these two classes we’ll cover: the various modes and settings your camera has to offer, the basics of composition, how to get those images to your computer, basic software uses, printing and sharing your photos via email and the internet.

 

We’ll open up the phone lines for questions at the end of each session, so bring your camera, questions and enthusiasm - and never leave the comfort of you home!

 

Includes a downloadable PDF file with the presentation so you can follow along with your camera instead of taking notes.

 

To Register Or for more information: